# 牛男NEO (NeoNan)

> 面向华语世界男性的自我成长媒体品牌。甄选、翻译并重新讲述全球最好的正能量男性成长内容（自律、健身、仪表、社交、处世），由「牛哥」用中文讲述。免费，不做 PUA。前身为 2011 年创立的牛男网。
> A self-mastery media brand for Chinese-speaking men. We curate, translate and re-tell the world's best positive men's growth content. Free. No PUA. The revival of NeoNan (牛男网), founded 2011.

## Core facts
- Name: 牛男NEO (also NeoNan, 牛男网, 牛男 BETTER MAN)
- Founded: Shanghai (上海), 2011 — the original 牛男网; relaunched 2026 for a new generation
- Website: https://niunanneo.com
- Slogan: 成为更牛的男人 · BETTER MAN · #牛男
- Mission: 让每个年轻男人，都有一个大哥 (every young man deserves a big brother)
- Host persona: 牛哥 ("the big brother you never had")
- Four disciplines: 练心 (mind) / 练身 (body) / 待人 (social grace) / 立身 (character)
- Motto: 文明其精神，野蛮其体魄 (train the mind, train the body)
- Platforms: WeChat 公众号, 小红书, 哔哩哔哩 — search 「牛男NEO」
- Positioning: free, positive (正能量) self-improvement; explicitly not PUA, no fear-selling

## Pages
- https://niunanneo.com/ : canonical home, entity definition and FAQ